Marketing in 2017 is completely about consumer engagement, really connecting with people on deeper levels and evoking emotions. In storms experiential marketing, a favourable advertising force that interacts with potential customers on a hands on, face to face level. Experiential marketing took off in the last few years as a way to break through all the regular noise of conventional advertising, and it isn’t slowing down anytime soon. So as it continues to boom, what are the trends we are are going to be seeing in 2017 here in Toronto?
1. Virtual Experiences
- Virtual reality allows brand ambassadors to not just tell a consumer how they would feel in a situation, but show them. The adrenaline rush that comes along from standing at the top of a mountain cliff when immersed in a virtual reality can only be experienced. An experiential marketing campaign enhanced with virtual reality can make waves, still new to many people, it can give consumers their first experience with them and leave them talking about it for years to come.
2. Post Event Engagement
- Engagement with consumers post-event will become a main part of the experiential journey. With new technologies, developments and social media give the ability to extend the experiential campaign much further than the end of an event.
3. Artificial Intelligence
- Marketing activations have began to incorporate AI in their 2017 activations. As the new ‘it’ technology, artificial intelligence has the ability to stimulate human intelligence and many consumers don’t realize they are already using it. Whether it’s Google’s search engine recommendations, or something else. It’s popping up everywhere and beginning to come the norm.
Take Pumas Beatbot. A revolutionary, self programming robot to motivate runners much more than any stop watch. Ever notice you run faster when racing against someone? Beatbot lets you program your personal best, a competitors, or a target and raise it. This gives the runner a real visual target, all while creating a more personal lasting relationship with the consumer. Now isn’t that just the holy grail of marketing?
4. Live Videos
- Videos dominated social networks in 2016, and they’re going strong this year already. Live video lets you interact with consumers in real time, and is an amazing way of showing what your company is up to.
What do you think will be the trends for experiential marketing in Toronto and worldwide this year? We would love to hear your thoughts!